The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.
In a dynamic and changing digital media age, NRS PADD was introduced in September 2012 to provide a unique measure of combined print and online audiences. NRS PADD: Mobile was launched in September 2014.
AIR - Latest 12 Months- July 2015- June 2016
Total % ABC 1 % C2DE % 15-34 % 35+ % Total %
NME/New M 249 0.5 177 0.6 72 0.3 143 0.9 107 0.3 172 0.7
Kerrang! 217 0.4 102 0.4 115 0.5 145 0.9 71 0.2 126 0.5
Q 188 0.4 137 0.5 51 0.2 89 0.5 99 0.3 145 0.6
Mojo 152 0.3 84 0.3 68 0.3 49 0.3 103 0.3 123 0.5
How is this data useful to you in creating a music magazine?
This data in this table is useful for different genres of music magazines as it shows what sort of people their magazines suit & are mostly bought by. It is also a way of which different magazines can compare their success to other magazines because of the larger amount of magazines bought. The use of the age brackets shows which genre of music magazines most suit certain age groups.
What does it tell you that something like the advertising packs do?
They are tailored to the right genre which allows people to become more knowledgeable of what will be included in the magazines that most suit them & what they are interested in.
What more would you like to know?
Whether each customer regularly buys the same magazine or whether majority of the purchases were actually just one off buys.
ABC Figures
The Approximated Social Grade has six categories A, B, C1, C2, D and E. They socio-economic classification which is produced by the ONS (UK Office for National Statistics) and it then applies to every Household Reference Persons (HRP) between the ages 16 to 64.
Social Grade Description % HRP population (UK)
AB Higher & intermediate managerial,
administrative, professional occupations 22.17
C1 Supervisory, clerical & junior managerial,
administrative, professional occupations 30.84
C2 Skilled manual occupations 20.94
DE Semi-skilled & unskilled manual occupations,
unemployed and lowest grade occupations 26.05
It is a discriminatory tool for media consumption and purchasing power in general. It has been used by National Readership Survey to discriminate readers of popular newspapers.
