The Bauer Media Group

Bauer

The Bauer Media Group is one of the most successful media companies in the world. More than 570 magazines, over 300 digital products, and 50 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. The Group’s turnover is stable at more than two billion euros. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim „We think popular.“ highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 16 countries.

-Bauer is a major publisher of Mojo, Q & Kerrang!-

Kerrang!

From looking at the Bauer media pack about Kerrang!, I have noticed that this magazine is based upon a youth culture band which was founded 34 years ago. Which was an event that was as seismic as events within the publishing industry, let alone music. And todaym they are a magazine, also on radio stations, TV channels, tablets, mobile, at awards ceremony and they're a tour. This is where young people go to be thrilled by loud sounds, which is more than likely Kerrang! is there too.

The magazine its self:

Kerrang! is seen as both loud in content and design and roar with excitement.
The magazine is different, and people who read it are too. They are highly intelligent, opinionated, with a lust for life, our readers loyalty to the Kerrang! brand  which defines who they are. The pages of the magazine are inspiring to the readerships which hope to one day grace the pages themselves.

Multi platform offerings:

• Also a record breaking website- the most successful digital launch in Bauer's Media branch which an amazing 8 million page views per month, as well as engaging with its readers via its 740,000 facebook fans, 583,000 twitter followers & 78,000 followers on Instagram.
• Kerrang! TV - is a marking leading, award winning TV channel.They attract over 12K more followers every month than MTV Rock, which equates to a mind blowing 7.9 million viewers in total.

MOJO

 

MOJO is the WORLD’S LARGEST UK MUSIC MAGAZINE, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. It is found that if you’re featured in MOJO, you matter. Also MOJO is the brand for those who are truly obsessed with music. They also provide a 'man made' experience in a mass market environment, and as a result is a valued and trusted brand:

• MEAN AGE 41
• ABC1 PROFILE 70%

(ABC Jan - June 2012 NRS April - Sept 2012)

Q

 

Q is the ultimate guide to modern music, they unrivaled access to the biggest names brings musics most exciting characters to life. They filter modern music down to the best and most important record and gigs every month. Also they investigate more music each issue than any other magazine and employ the worlds best music writers.

The Q awards are the most unique awards ceremony in music. No other event brings together such a variety of big-name musical talent under one roof.

Q is also a digital music magazine that brings music alive every month. The digital magazine combines Q's compelling editorial with interactive galleries, videos and music links, which enables you to listen as your read.