Colour Consumers & 50 Quid Man

Colour Consumers

YELLOW

1. Shows optimistic & youth
2. Yellow is normall associated with joy; stimulates readers mental activity and generates musical energy creating reader to feel more positive and energised.
3. Often included to create/grab attention/show hazards.

The use of the colour YELLOW would be very effective to encorporate within my magazine, this is because the colour is striking and my target audience is for teens which are attracted to bright colours just like YELLOW. This colour would really compliment a dark background, like the colour black. It can give a magazine a sence of nature, just like the colours green and blue. Unfortunatly, I didnt intend on including nature within my magazine, even though i will be taking some photos inside and outside. 

I feel like if I included this colour theme into my indie pop magazine, I wouldnt include the target audience I was aiming towards. Also, the colour YELLOW isnt used in many indie pop magazines, so I wouldnt want to include it into my own because of the risk of my magazine not looking like the genre that I selected.

RED

1. Shows urgency
2. Used in clearance sales to grab attention to deals
3. Represents anger
4. Used to show lust/love/romance

An ideal way of using the colour RED in my music magazine, would to advertise products/offers or to publicize an exclusive interview or event. The colour RED isnt normally associated with the genre Indie-pop, it is mostly used within the genre of R&B or rock. Therefore, I would not include any sort of shade of RED on my magazine because it would not suit my overall colour theme of blue, greys and black.

GREEN

1. Symbolises fertility 
2. Associated with growth- connected to connotation of living nature
3. Used to show wealth
4. Easiest colour for the human eye to process

I wouldn't use the colour GREEN in my indie-pop magazine because it wouldn't compliment my overall colour scheme that I intend to use. Also, I don't propose using green into my magazine because I dont involve any sort of nature aspects into my pieces.

BLUE

1. Stability
2. Confidence, wisdom & intelligence
3. Viewed as a calming colour (colour of sky & sea- nature is seen to influence people in a calming way)
4. Sensation of trust & security

Turquois BLUE is one of the main colours that I am going to use in my indie-pop magazine, this is because the turquois shade is suitable for both males and females meaning that my overall target audience covers a larger variety of teens. The colour BLUE is a calming colour to potential buyers of my magazine, I want my overall look of my magazine to be plain, approachable and very relaxed theme.

PURPLE

1. Seen in beauty or anti-aging products
2. Associated with luxury, ambition & independence
3. Used to soothe and calm

The colour purple wouldnt really work with my colour scheme, this is because it would clash with the colour blue, even though it might compliment the other primary colours (black and white).

PINK

1. Romantic & feminine use
2. Used for market products for women & young girls
3. Stereotypical feminine connotations (sweet, nice, cute ect) 

PINK is seen to be the typical female colour that connotes feminism, my overall scheme of my indie-pop magazine is to target not individual gender so then I can create a larger amount of sales to be made.

ORANGE

1. Associated with joy, enthusiasm, creativity & success
2. Creates a call of action: subscribe, buy or sell
3. Used to show aggression 

I wouldnt use the colour ORANGE because it is the colour that is used to show agression. I want my overall theme of my magazine to be very relaxed and appoachable. ORANGE wouldnt go with my colour scheme of blue because it would clash. 

BLACK

1. Used to market luxury products
2. Powerful and sleek colour
3. Bold & stand out

BLACK is one of the main colours that I am using my colour scheme, I wanted to use it throughout my magazine because its a very bold and it stands out. It allows my overall look to be sleek, clinical and very raw looking. I felt that the turquoise blue complimented the BLACK background and theme very well.

My Magazine Colour Scheme

The colour scheme that I am going to use within my magazine is turquoise blue, grey, black and white. I used these 4 colour's because I thought they would all compliment each other as well as really aim to encourage my target audience to buy my magazine because the main colour, which is turquoise blue isn't gender specific so I can target a larger audience. Turquoise blue is also a really striking shade of blue which is very eye catching - this could allow my magazine to stand out from others because of the bright colours.


  

50 Quid Bloke



It is a term that is used to describe a normal retail customer type 'by Nick Hepworth' who is the editor of the 'Word Magazine.' The 50 quid bloke is the kind of customer that would spend his Friday afternoons buying albums in his local CD stores.

 More adults are now buying CDs a lot more often than teenagers are, this is because the online apps such as Spotify, ITunes are other ways of buying music. These online apps are killing the younger generation's thrill of owning a typical CD. 
So with the internet to check up on the latest gossip with artists, younger people don't need to buy music magazines. According to the British Phonographic Industry (BPI), these are the figures for the age groups that buy CDs.

• 12-to-19 age group accounted for 16.4% of album sales in 2002, a sharp fall in 2000 down to 22.1%.
• 40- to-49-year-olds went the other way, rising from 16.5% to 19.1%.
• Buyers in their 50s (14.3%) are not far behind.

People over the ages of 40 will soon be buying more than 50% of CDs. This is the main reason why my target audience is for the younger generation of people. This is so then I can try and reduce the amount of CD sales by engaging the younger generation with my magazine .


"The 50-quid bloke probably has an
 iPod but uses it as a radio rather than
 a substitute for his CDs."


The 'fifty quid bloke' is actually known to be a big user of the internet but, will still spend their money on certain things just like CD's. This is because he likes the feeling of owning music through CD's. 
It is known that the younger generation is being brainwashed into using the internet as a way of listening to general music. They should be saving music by buying CDs as they are the next generation. The older generation and 50 quid blokes are soon to be extinct leaving a generation of Spotify & ITunes users.