What kind of media institiution might distribute your media product and why?

My target audience is seen as a mass audience, this is because the indie-pop genre is growing in size and is becoming much more popular in this music industry. Although the indie genre audience is more niche, the compilation of indie with pop makes the overall target audience larger, therefore targeting my music magazine to a mass audience.

Media institution is an organisation that can produce or distribute media products. This can be done through many different methods, like through marketing or production etc. There are mass institutions and independent institutions. An example of a media institution is "Bauer media" they are responsible for publishing magazines such as "Q" and "Kerrang!". These both appeal to mass audiences and are based on more mainstream music. 

Therefore, I would choose a publisher that publishes my type of magazine, this is so then it reaches a mass audience. "Bauer media" is a popular publisher that publishes a range of different genre of music magazines with all different genres. Therefore, I believe that if "Bauer media" was to publish my magazine then they would be expanding their audience with this unique and growing genre. My target audience is a mass audience and therefore would be very useful and beneficial to the institution. 

It can be effective based off my target audience to then have an independent institution that would publish my magazine. This is so then my magazine is then straying away from the mainstream industry of music magazines, an independent company would not reach my mass audience as "Bauer media" would. "Bauer media" are very responsible for highly successful prints of magazines and I would hope that if they would publish my magazine, it would be due to my target audience being a mass audience and because of the quality of my magazine, this is as well as being one of the first institutions to then publish a magazine with the rare indie-pop genre.

During the industry of music magazines, there are many mainstream music magazines, mainly focusing on the general pop industry. I believe that there is a massive gap in this music magazine industry for an indie-pop music magazine. Its very new, fresh and innovative and it is exactly what the industry is missing as it is something that is desperately needed in the music magazine industry.

In this modern day music magazines has become very plain, this is due to no one in this industry is experimenting with their magazines as much as they used to. Therefore, many people are sticking to the normal mainstream music because its seen as "trendy" and a large proportion of people have no means of access in discovering new and updated music. This is where my magazine is very unique and different compared to other mainstream magazines, this is due to the fact that it provides a means of access to new themed music which is very different to the mainstream music magazines.

Many of the magazines that are published by "Bauer media" like to focus on the music artists themselves, fashion or artists lifestyles. Therefore, I believe  that my music magazine would be filling a massive gap in the music magazine industry."Bauer media" describe themselves as "Britain's biggest magazine publisher" with many iconic brands within their portfolio.

My target audience would only read a magazine that they would trust if it was produced by a publisher that is reliable just like "Bauer media" this is due to them having published many well known brands of different magazines that have sold really well. I feel that if I had got my magazine published with an independent institution, my target audience may not trusted the unwell known production company. This would then mean that the lack of consumption would make figures very low and my magazine may become very unsuccessful due to a large amount of magazines not being sold. "Bauer media" have described themselves as "Britain's biggest magazine publisher" with many iconic brands within their portfolio.